generative ai

AI alone isn’t enough. Successful generative AI requires human creativity, strategic thinking and precise descriptive communication to produce the desired output.

At RD Thomas Advertising, we’ve mastered multiple platforms of generative AI and incorporated them as a powerful tool within our agency to streamline workflows and support content development without replacing the creative process. Reach out to RD Thomas Advertising to see how our team can develop compelling, on-brand content for your next project using AI guided by human expertise.

A fully AI-generated spot sounds simple until you try to make one. It took 1,257 generations, 342 prompts, 42 refined shots, and nearly 100 hours of experimentation to get this piece to the finish line. Along the way, AI ignored physics 279 times and produced enough strange outputs to fill a gallery. AI isn’t a shortcut. It’s a new craft. And it’s now a capability we’ve built, refined and brought in-house.

This is our self-promo. It’s a story incorporating Wes Anderson style visuals and narrative, of how a project comes into our agency, how the message gets produced and sent out into the world. It’s built entirely with AI and guided by human expertise.

City Bank - Broadcast/Digital TV

City Bank - Broadcast/Digital TV

'Live Bold'

City Bank - Broadcast/Digital TV

'Towny'

City Bank - Broadcast/Digital TV

'Greatness of West Texas'

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